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© 2026 Null+Void Creative - Published with Ghost & Aspect

What is SitePal and why did I put it on our website?

  • Adam Kovic by Adam Kovic
    Adam Kovic Adam Kovic
    Adam Kovic is a creative director and co-founder of Null+Void Creative. He spent a decade producing video content and brand campaigns for companies mostly owned or devoured by WarnerMedia.
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  • March 25, 2026
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  • 4 min read
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What is SitePal and why did I put it on our website?
  • Investigation

What if your website could talk to you?

No, not like a chatbot. Not a stranger from the Pacific Rim. An actual little animated person. Standing there. On your homepage. Blinking sometimes.

All the ingredients for saas-uccess

Meet SitePal. It's been running since 2003. It is still running right now. I found it from a random video tutorial (part 2 of 2) through a YouTube recommendation. I assumed it was some NightmareTV mashup or jokey video – but no. It was real. It was three years old and somehow looked 20.

SitePal is a service that lets you place a speaking avatar on your website. You pick from over 450 characters, write some text or record some audio, and then you embed a small animated person...thing – who will then deliver info to anyone unfortunate enough to visit your website. The avatar can be a professional-looking man in a blazer. A cartoon woman gesturing warmly. A realistic 3D head generated from a photo of your own face, arguably the most terrifying option available.

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Adam Kovic Adam Kovic
Adam Kovic is a creative director and co-founder of Null+Void Creative. He spent a decade producing video content and brand campaigns for companies mostly owned or devoured by WarnerMedia.
  • Website
Adam Kovic Adam Kovic
Adam Kovic is a creative director and co-founder of Null+Void Creative. He spent a decade producing video content and brand campaigns for companies mostly owned or devoured by WarnerMedia.
  • Website
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